How Entity Based SEO is Changing Digital Optimization


Unless you closely follow the changes in the SEO world, you may not be familiar with entity-based SEO. The term is typically used to differentiate modern SEO from older SEO techniques that were completely focused on keywords. Today’s SEO does include keywords, of course, but it also focuses on snippets and other forms of content. Concepts and ideas are now grouped into entities, and it’s these entities that a good search engine optimization company is able to utilize to get good page rankings on Google.

Entities Defined

Entities are more than just keywords or any single item. Instead, they make use of the context surrounding information to help people find what they want. People do search by keywords, of course, but they typically have a specific intent behind the words they use.

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