Google Search Console Improves Negative Matching Options

Earlier this year, Google had a few updates, including the addition of a regular expression (regex) filtering support. This resulted in Google only allowing to filter on positive matches, and not negative matches. Recently, Google changed this and announced that negative matching options are now available to filter. When it comes to matching options, filtering out pages is important for marketers. When using the new regex in the search console, keywords are vital. Working with a search engine optimization (SEO) company can assist in optimizing marketing.

Using Regex

Regex is referenced to a character that correlates to a search pattern. Regex can be beneficial to create filters that can include or exclude certain words. When it comes to people finding certain company websites, business owners can include multiple variants of their company name on regex, so that even if it is misspelled, people can find their page.

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